Baba Is You

Last updated: 2025-12-20
  • Exceptional puzzle design with high variety
  • Challenging yet fair difficulty progression
  • Strong satisfaction and achievement feelings
  • Emotional exhaustion from intense gameplay
  • Inconsistent progression frustrates players
  • Niche appeal limits broader accessibility
Baba Is You header

Emotions

Frustration23%Satisfaction17%Admiration11%Excitement7%Enjoyment6%
Core metrics

Core business metrics

Steam review mix, revenue model, and refund leakage.

Steam review stats
Steam rating
Overwhelmingly Positive (9/10)
Total reviews
22,828
Positive
22,31897.8%
Negative
5102.2%
Sales estimations
Estimated sales count
1,705,705
Estimated revenue
$25,568,518
Game price
$15
Review → sale ratio
Refund leakage
Refund-intent reviews
60.28%
Estimated copies lost
448
Estimated revenue lost
$6,716
Review pace

Statistical analysis

Sentiment vs playtime and velocity signals.

Sentiment × Playtime

review counts
BucketNegPos
≤ 2h playtime
60.3%
Avg playtime 1.1h
964.5%
Avg playtime 1.3h
> 2h playtime
562.6%
Avg playtime 24h
1,96292.5%
Avg playtime 38h

Velocity

review pace
Avg/day0.9 rev/day
Last 30d5.7 rev/day
Quarterly46.7 rev/qtr
Days covered2,473.7 days
Audience segments

Who is reviewing

Buyer mixes, lifecycle phase, and Steam Deck signals.

Buyer vs key activations
Share of review volume
2,120 total
Organic purchasers1,81185.4%
Voted up: 97%
Key activations30914.6%
Voted up: 96%
Honeymoon vs endgame
Based on hours played
2,120 total
First impression0-2h1959.20%
Voted up: 96%
Mid game2-10h86240.7%
Voted up: 97%
Late game10-20h36817.4%
Voted up: 96%
Endgame20h+69532.8%
Voted up: 98%
Steam Deck monitor
Deck vs global sentiment
2.78% of reviews
Deck satisfaction
98.3%
Global baseline 97.1%
59 Steam Deck-tagged reviews out of 22,828 total.