Baba Is You

Last updated: 2025-12-20
  • Exceptional puzzle design with high variety
  • Challenging yet fair difficulty progression
  • Strong satisfaction and achievement feelings
  • Emotional exhaustion from intense gameplay
  • Inconsistent progression frustrates players
  • Niche appeal limits broader accessibility
Baba Is You header

Emotions

Core metrics

Core business metrics

Steam review mix, revenue model, and refund leakage.

Steam review stats
Steam rating
Overwhelmingly Positive (9/10)
Total reviews
22,828
Positive
22,31897.8%
Negative
5102.2%
Sales estimations
Estimated sales count
1,705,705
Estimated revenue
$25,568,518
Game price
$15
Review → sale ratio
Refund leakage
Refund-intent reviews
60.28%
Estimated copies lost
448
Estimated revenue lost
$6,716
Review pace

Statistical analysis

Sentiment vs playtime and velocity signals.

Sentiment × Playtime

review counts
BucketNegPos
≤ 2h playtime
60.3%
Avg playtime 1.1h
964.5%
Avg playtime 1.3h
> 2h playtime
562.6%
Avg playtime 24h
1,96292.5%
Avg playtime 38h

Velocity

review pace
Avg/day0.9 rev/day
Last 30d5.7 rev/day
Quarterly46.7 rev/qtr
Days covered2,473.7 days
Audience segments

Who is reviewing

Buyer mixes, lifecycle phase, and Steam Deck signals.

Buyer vs key activations
Share of review volume
2,120 total
Organic purchasers1,81185.4%
Voted up: 97%
Key activations30914.6%
Voted up: 96%
Honeymoon vs endgame
Based on hours played
2,120 total
First impression0-2h1959.20%
Voted up: 96%
Mid game2-10h86240.7%
Voted up: 97%
Late game10-20h36817.4%
Voted up: 96%
Endgame20h+69532.8%
Voted up: 98%
Steam Deck monitor
Deck vs global sentiment
2.78% of reviews
Deck satisfaction
98.3%
Global baseline 97.1%
59 Steam Deck-tagged reviews out of 22,828 total.