They Are Billions

Last updated: 2025-12-25
  • Unique RTS hybrid experience with zombies
  • Accessible yet deep gameplay mechanics
  • High replayability through mods and maps
  • No save or load functionality available
  • Tedious and poorly designed hero missions
  • Unforgiving and poorly balanced difficulty
They Are Billions header

Emotions

Frustration35%Disappointment14%Enjoyment9%Satisfaction9%Excitement7%
Core metrics

Core business metrics

Steam review mix, revenue model, and refund leakage.

Steam review stats
Steam rating
Very Positive (8/10)
Total reviews
50,042
Positive
42,60585.1%
Negative
7,43714.9%
Sales estimations
Estimated sales count
3,662,154
Estimated revenue
$109,827,998
Game price
$30
Review → sale ratio
Refund leakage
Refund-intent reviews
371.29%
Estimated copies lost
2,708
Estimated revenue lost
$81,213
Review pace

Statistical analysis

Sentiment vs playtime and velocity signals.

Sentiment × Playtime

review counts
BucketNegPos
≤ 2h playtime
371.3%
Avg playtime 0.9h
110.4%
Avg playtime 0.9h
> 2h playtime
47716.6%
Avg playtime 96.2h
2,34581.7%
Avg playtime 320h

Velocity

review pace
Avg/day1 rev/day
Last 30d5.4 rev/day
Quarterly55.3 rev/qtr
Days covered2,934.9 days
Audience segments

Who is reviewing

Buyer mixes, lifecycle phase, and Steam Deck signals.

Buyer vs key activations
Share of review volume
2,870 total
Organic purchasers2,64692.2%
Voted up: 82%
Key activations2247.80%
Voted up: 88%
Honeymoon vs endgame
Based on hours played
2,870 total
First impression0-2h551.92%
Voted up: 29%
Mid game2-10h33311.6%
Voted up: 66%
Late game10-20h34512.0%
Voted up: 74%
Endgame20h+2,13774.5%
Voted up: 87%
Steam Deck monitor
Deck vs global sentiment
0.28% of reviews
Deck satisfaction
25.0%
Global baseline 82.1%
8 Steam Deck-tagged reviews out of 50,042 total.