They Are Billions

Last updated: 2025-12-25
  • Unique RTS hybrid experience with zombies
  • Accessible yet deep gameplay mechanics
  • High replayability through mods and maps
  • No save or load functionality available
  • Tedious and poorly designed hero missions
  • Unforgiving and poorly balanced difficulty
They Are Billions header

Emotions

Core metrics

Core business metrics

Steam review mix, revenue model, and refund leakage.

Steam review stats
Steam rating
Very Positive (8/10)
Total reviews
50,042
Positive
42,60585.1%
Negative
7,43714.9%
Sales estimations
Estimated sales count
3,662,154
Estimated revenue
$109,827,998
Game price
$30
Review → sale ratio
Refund leakage
Refund-intent reviews
371.29%
Estimated copies lost
2,708
Estimated revenue lost
$81,213
Review pace

Statistical analysis

Sentiment vs playtime and velocity signals.

Sentiment Ă— Playtime

review counts
BucketNegPos
≤ 2h playtime
371.3%
Avg playtime 0.9h
110.4%
Avg playtime 0.9h
> 2h playtime
47716.6%
Avg playtime 96.2h
2,34581.7%
Avg playtime 320h

Velocity

review pace
Avg/day1 rev/day
Last 30d5.4 rev/day
Quarterly55.3 rev/qtr
Days covered2,934.9 days
Audience segments

Who is reviewing

Buyer mixes, lifecycle phase, and Steam Deck signals.

Buyer vs key activations
Share of review volume
2,870 total
Organic purchasers2,64692.2%
Voted up: 82%
Key activations2247.80%
Voted up: 88%
Honeymoon vs endgame
Based on hours played
2,870 total
First impression0-2h551.92%
Voted up: 29%
Mid game2-10h33311.6%
Voted up: 66%
Late game10-20h34512.0%
Voted up: 74%
Endgame20h+2,13774.5%
Voted up: 87%
Steam Deck monitor
Deck vs global sentiment
0.28% of reviews
Deck satisfaction
25.0%
Global baseline 82.1%
8 Steam Deck-tagged reviews out of 50,042 total.