The Walking Trade

Last updated: 2026-03-08
  • Gameplay received positively by players.
  • Innovative concept and appealing design.
  • Offers good value for its price.
  • Game plagued by various bugs and issues.
  • Checkout counter and reputation system flaws.
  • AI malfunctions and item management problems.
The Walking Trade header

Emotions

Archetypes

Core metrics

Core business metrics

Steam review mix, revenue model, and refund leakage.

Steam review stats
Steam rating
Mostly Positive (6/10)
Total reviews
326
Positive
26079.8%
Negative
6620.2%
Sales estimations
Estimated sales count
24,466
Estimated revenue
$244,415
Game price
$10
Review → sale ratio
Refund leakage
Refund-intent reviews
53.25%
Estimated copies lost
375
Estimated revenue lost
$3,746
Review pace

Statistical analysis

Sentiment vs playtime and velocity signals.

Sentiment Ă— Playtime

review counts
BucketNegPos
≤ 2h playtime
53.2%
Avg playtime 0.9h
74.5%
Avg playtime 1.1h
> 2h playtime
1711%
Avg playtime 14.3h
12581.2%
Avg playtime 12h

Velocity

review pace
Avg/day54.2 rev/day
Last 30d5.1 rev/day
Quarterly0 rev/qtr
Days covered2.8 days
Audience segments

Who is reviewing

Buyer mixes, lifecycle phase, and Steam Deck signals.

Buyer vs key activations
Share of review volume
154 total
Organic purchasers14292.2%
Voted up: 85%
Key activations127.79%
Voted up: 92%
Honeymoon vs endgame
Based on hours played
154 total
First impression0-2h3220.8%
Voted up: 78%
Mid game2-10h9964.3%
Voted up: 88%
Late game10-20h1811.7%
Voted up: 83%
Endgame20h+53.25%
Voted up: 100%
Steam Deck monitor
Deck vs global sentiment
0.65% of reviews
Deck satisfaction
100.0%
Global baseline 85.7%
1 Steam Deck-tagged reviews out of 326 total.