They Are Coming Review Summary

Last updated: 2026-10-02
  • Fun and addictive gameplay
  • Weapons are fun and varied
  • Great casual time-killer
  • Zombie horde survival gameplay
  • Late game becomes boring
  • Tower defense is poorly implemented
They Are Coming header

Emotions

Archetypes

Core metrics

Core business metrics

Steam review mix, revenue model, and refund leakage.

Steam review stats
Steam rating
Very Positive (8/10)
Total reviews
648
Positive
58890.7%
Negative
609.3%
Sales estimations
Estimated sales count
46,154
Estimated revenue
$138,000
Game price
$3
Review → sale ratio
Refund leakage
Refund-intent reviews
134.73%
Estimated copies lost
926
Estimated revenue lost
$2,769
Review pace

Statistical analysis

Sentiment vs playtime and velocity signals.

Sentiment Ă— Playtime

review counts
BucketNegPos
≤ 2h playtime
134.7%
Avg playtime 0.7h
2910.5%
Avg playtime 1h
> 2h playtime
145.1%
Avg playtime 66.4h
21979.6%
Avg playtime 13h

Velocity

review pace
Avg/day0.3 rev/day
Last 30d0.6 rev/day
Quarterly12.7 rev/qtr
Days covered1,065.4 days
Audience segments

Who is reviewing

Buyer mixes, lifecycle phase, and Steam Deck signals.

Buyer vs key activations
Share of review volume
275 total
Organic purchasers26496.0%
Voted up: 90%
Key activations114.00%
Voted up: 100%
Honeymoon vs endgame
Based on hours played
275 total
First impression0-2h8832.0%
Voted up: 84%
Mid game2-10h13549.1%
Voted up: 93%
Late game10-20h3412.4%
Voted up: 94%
Endgame20h+186.55%
Voted up: 89%
Steam Deck monitor
Deck vs global sentiment
2.55% of reviews
Deck satisfaction
71.4%
Global baseline 90.2%
7 Steam Deck-tagged reviews out of 648 total.