King of Retail 2
Last updated: 2026-02-07
- Active and responsive developer support and updates.
- Detailed store management and strategic gameplay.
- Realistic and immersive simulation features.
- Enjoyable building system with creative options.
- Lack of customization variety and content depth.
- Poor UI controls and tutorial learning curve.
Emotions
Frustration25%Disappointment18%Excitement14%Hope9%Satisfaction7%
Core metrics
Core business metrics
Steam review mix, revenue model, and refund leakage.
Steam review stats
- Steam rating
- Mostly Positive (6/10)
- Total reviews
- 233
- Positive
- 17976.8%
- Negative
- 5423.2%
Sales estimations
- Estimated sales count
- 15,321
- Estimated revenue
- $306,267
- Game price
- $20
- Review → sale ratio
Refund leakage
- Refund-intent reviews
- 2912.55%
- Estimated copies lost
- 1,907
- Estimated revenue lost
- $38,121
Review pace
Statistical analysis
Sentiment vs playtime and velocity signals.
Sentiment Ă— Playtime
review counts| Bucket | Neg | Pos |
|---|---|---|
| ≤ 2h playtime | 2912.6% Avg playtime 1h | 166.9% Avg playtime 1h |
| > 2h playtime | 2510.8% Avg playtime 39.8h | 16169.7% Avg playtime 85h |
Velocity
review pace| Avg/day | 0.9 rev/day |
| Last 30d | 0.3 rev/day |
| Quarterly | 71 rev/qtr |
| Days covered | 251.8 days |
Audience segments
Who is reviewing
Buyer mixes, lifecycle phase, and Steam Deck signals.
Buyer vs key activations
Share of review volume
231 total
Organic purchasers18379.2%
Voted up: 74%
Key activations4820.8%
Voted up: 88%
Honeymoon vs endgame
Based on hours played
231 total
First impression0-2h6226.8%
Voted up: 45%
Mid game2-10h6729.0%
Voted up: 85%
Late game10-20h3013.0%
Voted up: 90%
Endgame20h+7231.2%
Voted up: 90%
Steam Deck monitor
Deck vs global sentiment
Deck satisfaction
N/A
Global baseline 76.6%
0 Steam Deck-tagged reviews out of 233 total.