1/12/2026
Churn Analysis Returns in a Lighter Form
Churn analysis returns with a significantly lighter footprint, stripped down to what matters most for spotting churn patterns without the computational overhead that forced its removal.
What changed:
- Topics and categories only: The analysis now surfaces issue topics and category breakdowns instead of diving into per preview or per region specifics, keeping the focus on the signal rather than the details.
- Smaller cohort sizes: Churn runs on leaner cohorts that still capture meaningful patterns without requiring the sample sizes that were bottlenecking the pipeline.
- Same refund-churn signal: You still get refund intent maps and churn drivers, just delivered in a more resource-efficient package.
Fresh churn data will appear on newly processed games; existing titles will pick it up after their next re-run.