12/13/2025
Extending Churn Analysis
Churn analysis now goes beyond the refund-only view: every game gets churn breakdowns across four playtime cohorts so you can see when and why players peel off, whether they refunded or just churned quietly.
What's new:
- Four timed cohorts: 0–2h (existing refund risk cohort), 2–10h, 10–50h, and 50h+ now each get their own churn snapshot, issue map, and dangerous reviews.
- Price-aware & F2P-safe: Paid games still show modeled revenue at risk; free-to-play titles show churn mix and precision without dollar amounts.
- Cohort precision: Cohort chips now surface a precision score instead of raw counts so you know how solid each slice is.
Fresh churn cohorts appear on newly processed games; older titles will pick them up after their next re-run.